St. Cloud Pet Evolution’s new venture focuses on health and wellness

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A local business owner will bring the first franchise of a Minnesota-based pet health business to St. Cloud in June.

Scot Ziessman, owner of Massage Envy and The Professional Massage Academy in the Division Place mall, said Pet Evolution is set to open June 10. The company is billed as a wholesome pet supply store focused primarily on dogs and, to a lesser extent, cats.

“Your dog’s health and well-being is so important,” Ziessman said. “The better you feed them…the better their life will be.”

The store offers pet accessories and pet food lines that are free of corn, wheat, soy, by-products, and artificial flavors and colors. Pet Evolution will also offer five self-service dog wash stations and 10 grooming stations.

It also offers three membership levels for washes and treats, which come with discounts for retail purchases and grooming. Finally, there will be a van that can drive to nearby customers’ homes to perform dental cleanings and nail clippings.

Ziessman said he sees a viable market for a pet health and wellness business as pet owners increasingly treat their pets like their children.

Pet Evolution franchisee Scot Ziessman and his dog Maggie walk through construction Monday, May 2, 2022 in St. Cloud.

After:Need to wash your dog? Now you can take it to a laundromat in St. Cloud.

He’s owned a business for nearly 20 years, starting with a Fantastic Sam’s franchise in 2004 before acquiring his first Massage Envy in 2012 and the massage school in 2018, Ziesmann said. A regional developer told him about Pet Evolution, and Ziessman visited the company’s first location in Woodbury. It was good, he said, and he knew several other smart and successful people who jumped on board.

“It was this opportunity to work with people I love and respect,” he said.

He was later to play in the Massage Envy franchises, Ziesmann said; the St. Cloud location was the company’s 680th franchise.

Pet Evolution franchisee Scot Ziessman sits with his dog Maggie on Monday, May 2, 2022 in St. Cloud.

In contrast, the St. Cloud Pet Evolution will be the first franchise location. The second, in Blaine, will also be that of Ziesmann.

“To be first in the franchise and to know and trust the people behind the scenes, that was enough for us to say yes, I’m not going to wait this time around,” Ziesmann said. “I’ll go early.”

For him, opening Pet Evolution stores is not a big step forward. It is always a care-oriented customer service company.

“When I first started getting into it, it wasn’t much different, except the customers are pets,” he said.

Pet Evolution franchisee Scot Ziessman talks about the new venture Monday, May 2, 2022 in St. Cloud.

He likes that St. Cloud is a regional hub and he said he doesn’t see another business like Pet Evolution in the area.

“There’s a place in town that washes dogs,” Ziesmann said. “There are places that do grooming. There are places that sell dog food, obviously. And I’m not sure, but there may even be a mobile van for nail trimming. No d “They’re not in the same place. Neither of them are a membership-based business.”

Ziesmann said he hopes to employ about two dozen people at St. Cloud Pet Evolution. The new store will be at 2716 Division St. West.

Sarah Kocher is the economics reporter for the St. Cloud Times. Contact her at 320-255-8799 or [email protected] Follow her on Twitter @SarahAKocher.

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