Google must determine supply before the Pixel 6



Google’s Pixel 6 will launch in October, according to rumors. Unlike the company’s previous Pixels, this one would be competitive with rivals like the Samsung Galaxy S21 Ultra and OnePlus 9 Pro on a purely hardware basis, with software likely being the deciding factor for customers. However, there is an additional piece of the puzzle that has been under-discussed. No matter how good the phone is, if you can’t buy it, it doesn’t make any difference. With the Pixel line, Google has always struggled to deliver to a wide range of users across the world. If Google intends the Pixel 6 to have any impact, it will have to overcome its own history of low supply to do so.

It’s easy to forget that the Pixel 6 isn’t the only Pixel coming this year. Google also announced that it will launch the Pixel 5a 5G, a scaled-down version of the Pixel 5, in the United States and Japan. It’s unclear when he plans to launch this, but there is still time before the annual October company event for the 5a to debut. Should you buy a 5G Pixel 4a right now or wait for the pre-announced Pixel 5a? It’s hard to say. That kind of confused and half-hearted rollout turned out to be the same for the Pixel line, unfortunately. The Pixel 3a series, for its part, was pulled from sale months before the Pixel 4a series was ready to replace it. Pixel 5 and 4a 5G series are frequently out of stock on Google official site, etc. It’s one thing if Google can not sell their phones to people who do not I want them; it’s something else if it doesn’t look like it wants do it to people who do want to buy.


On the other hand, if there was one Pixel that Google wanted to make an impact on, it would be this one. With the latest generations of Pixels, Google has turned to the experimental and moved towards limited and less ambitious products. With the Pixel 6, Google seems to be wholeheartedly embracing the excesses of contemporary smartphones rather than reinventing the wheel with software. It’s about installing great cameras rather than just relying on the great Google camera app, and the batteries are really big and sturdy rather than using the adaptive battery it always has in it. Android 12.

Even if Google had the will to launch the 6 properly, it might not be entirely in its power. It’s also easy to forget that there is an ongoing shortage of chips that affects all manufacturers of anything that contains them. Samsung is said to be working on mitigation measures for future products to get around this shortage, while Apple is more or less immune to it as a side effect of the scale the company is working on. It has been reported to increase its iPhone 13 shipments this year to even higher levels than the iPhones of the previous year.

“The supply crunch is impacting all smartphone vendors, but it will be particularly difficult for Google, which is not generating volumes high enough to move to the top when components are in high demand,” said Avi Greengart at Technological potential told Digital Trends.

Two Pixel 5 phones face down on the table.

On the flip side, Google selling several different Pixels might help rather than hurt this time around. In addition to selling two pixel sizes, the 2021 Pixels would be offered with a mix of RAM and storage combinations, as well as different colors. Last year, Google shipped its pixels in a SKU, for the most part, with the only variation being limited sets of alternate colors – white for the 4a 5G, blue for the 4a, and green for the 5.

“Having more SKUs greatly increases complexity, but can actually bypass some supply chain bottlenecks if it means Google can only source a limited inventory of parts used in a model but not in a other. Matching this limited supply to the demand of the consumer segment is an even bigger challenge, but there’s not much you can do: Google can end up with some references completely sold out and others relatively easy to find. “

The Pixel line is important to Google. The company may be focused on software, but its hardware ambitions have not been a secret over the years. If Google can nail this phone’s hardware and software experience – and it already looks like it’ll be a sure thing – then all it needs to do is get the devices in the hands of the people who want them while the excitement remains.

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