European Wax Center, Inc. Expands Best Line of Ingrown Hair Serums

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EWC TREAT ™ category adds innovation to the mix with new ingrown hair serum formulas

Posted: October 13, 2021 at 7:00 a.m. MDT|Update: 8 hours ago

PLANO, Texas, October 13, 2021 / PRNewswire / – European Wax Center, Inc., the leading personal care franchise brand offering expert waxing services and exclusive expert formulated products, expands CEE TREAT Line of ingrown hair serum that customers know and love to provide more personalized solutions to top skin care concerns.

EWC TREAT ™ Ingrown Hair Serum Line

In addition to the original ingrown hair serum, the line now includes two additional clinically proven formulas – a brightening formula that uses vitamin C and azelaic acid to reduce the appearance of dark spots and uneven skin tone, and a calming formula that has been infused with 100 mg of THC – CBD free to calm and soothe the skin while treating and preventing the appearance of ingrown hairs. The original and award-winning ingrown hair serum has been clinically shown to treat and prevent the appearance of ingrown hairs, bumps and rashes, making it a bestseller in the brand’s portfolio.

“We are delighted to once again receive feedback from our customers and to welcome product innovation to the forefront. European Wax Center is working hard to constantly add new solutions to improve our customers’ hair removal experience and leverage the effectiveness of our proprietary products, ”said Chris Kobus, Director of the Experiment of the European Wax Center. “This expansion not only responds to an incredible demand for CBD within our product portfolio, but also to our customers’ top skin concern for discoloration and hyperpigmentation. “

EWC TREAT ™ Ingrown Hair Serum is a fan favorite, with a 93% agreement rate that the product has treated and prevented the appearance of ingrown hairs, bumps and breakouts when is used 2x / day for four weeks. The formula has recently won awards and recognition, such as the 2021 winner of the Knot Beauty Awards and one of InStyle’s 2021 Beauty Editor’s Choice. This innovation provides an improved guest option based on feedback from their guests’ EWC estheticians. EWC has taken its best-selling, award-winning formula and bolstered it with the added benefits of soothing and brightening skin while treating and preventing the appearance of ingrown hairs, bumps, and rashes.

Calming Ingrown Hair Serum is enriched with 100 mg of nationally sourced cannabidiol (CBD) isolate. EWC has sourced CBD that has been laboratory tested for potency, does not contain THC, is not psychoactive, and is a natural substance. Vitamin C and Azelaic Acid added to the Ingrown Hair Brightening Serum formula help improve the appearance of dull spots in 4 weeks. The effectiveness of the lightening formula is further enhanced by the phenomenal clinical results below:

  • 94% agree the product helped reduce the appearance of dark spots
  • 94% agree the product helped even out skin tone
  • 94% agree the product helped reduce skin discoloration caused by ingrown hairs
  • 97% agree that the product makes the skin brighter
  • 100% agree that the product treats ingrown hairs, bumps and rashes

* Based on questionnaire responses from 32 participants after using the product twice daily for 4 weeks of product use.

About European Wax Center, Inc.

European Wax Center, Inc. is the largest and fastest growing franchisor and operator of out-of-home hair removal services (OOH) in United States, with a network of more than 800 centers across the country. European Wax Center, Inc. provides its customers with a first-class professional hair removal experience from the most skilled estheticians in the industry, in the privacy of clean, individual hair removal suites. European Wax Center, Inc. continues to revolutionize the waxing category with its innovative signature Comfort Wax ™. This proprietary blend is formulated with the highest quality ingredients to leave skin smooth and make hair removal a more enjoyable and virtually painless experience. Offering a 360-degree customer experience, they offer solutions to key consumer skin care concerns related to hair removal with a comprehensive collection of exclusive products in the skin, body and eyebrow care categories. . For more information, including how to receive your first free wax, please visit: https://waxcenter.com.

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SOURCE European Wax Center

The above press release has been provided courtesy of PRNewswire. The views, opinions and statements contained in the press release are not endorsed by Gray Media Group and do not necessarily state or reflect those of Gray Media Group, Inc.


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