Covid has sparked business disruption and paradigm shifts in consumer behavior, but this has only facilitated the growth of the D2C industry.
One of the most exciting aspects of managing a D2C brand is when a company directly interfaces with customers (existing and potential buyers) at every touchpoint. From boosting brand awareness and driving user engagement to optimizing customer acquisition, the entire conversion funnel requires out-of-the-box thinking. and excellent execution.
Covid has sparked business disruption and paradigm shifts in consumer behavior, but this has only facilitated the growth of the D2C industry. In fact, the pandemic has acted as an accelerator for already existing consumer behavior trends. The switchover of customers to digital and the democratization of commerce after the pandemic has created an opportunity for brands to reach new markets. There is no shortage of opportunities in the activities of measuring, identifying and targeting consumers.
Here let’s take a quick look at 6 D2C brands that are proving to be the future face of the Indian consumer market:
OZiva – OZiva is India’s leading certified clean and plant-based nutrition and wellness brand that aims to empower people to be healthier and healthier. The brand is the first Clean Label certified brand in India that offers an inspiring range of holistic plant-based nutrition, beauty and health products as well as a fully digitized ecosystem intended to enable millions of Indians to live a healthier and better life. Oziva has annualized net sales between 150 and 200 cr and recently raised $ 12 million in Series B funding. OZiva Kids is set to launch in October. In this category, they will offer specialized products for growing children offering holistic nutrition.
Ayouthveda – Ayouthveda is the first Indian brand of Ayurvedic personal care combining Ayurvedic rituals and ultramodern technologies. It aims to help millions of people switch from harmful chemical-based personal care products to safe and wonderful Ayurvedic products. The brand creates authentic and high quality personal care products and offers a wide collection of facial care, hair care, bath and body care and intimate hygiene care. Founded in 2020, Ayouthveda is the brainchild of Dr Sanchit Sharma and stems from the expertise of its parent company, AIMIL Pharmaceuticals. Less than a year after its launch, Ayouthveda has already managed to rake in 12 crore in annual revenue while recording 30% growth (QoQ) and a 22% customer return rate in fiscal year 2020-21. Ayouthveda is entering the retail segment in West, East and South India, having already had a significant impact in the northern region.
UCS well-being – UCS Wellness brings innovative products and services around general well-being and a healthy lifestyle to your doorstep. It is the only company that makes bottled oxygen without a human contact process, and its product and Noida-based manufacturing facility are listed with the USFDA. From the manufacture of bottled oxygen, UCS Wellness has now launched the second generation of the therapy product gO2 in aluminum cans with a capacity of up to 18 liters giving approximately 900 to 950 inhalations. It strives to integrate gO2 cans into every Indian household first aid kit by continually improving it and making it more user-friendly. attracted foreign direct investment in June 2020. UCS Wellness aims to eventually become the most innovative and premium wellness product company in the world.
Aadvik Foods – Aadvik Foods is the 1st Indian brand of camel milk founded in 2016 by Hitesh Rathi. After a few months of creation, Shrey Kumar joined the company as a co-founder. As a disruptor to the Indian camel milk industry, Aadvik Foods offers a bouquet of camel milk products including camel milk powder, chocolates and a range of skin care products. The brand was created with the knowledge that camel milk has superior health benefits that surpass all other dairy alternatives on the market. Milk is suitable for people with lactose intolerance and is beneficial for people with chronic conditions, such as diabetes and autism, and also boosts general immunity. They deliver their products to India and around the world and have recently entered goat milk and donkey milk. The turnover of Aadvik Foods in 2020-21 was 8 Cr INR and the promoters are optimistic to double it soon. They obtain nearly 20,000 liters of camel milk from Gujarat and Rajasthan from 200 farmers.
Zlade – Zlade is a D2C startup that offers a full range of skincare products for men and women. The original idea of ââSuraj Chaudhari, Mihir Vaidya and Harish Amritkar of Zlade was founded with the aim of making premium quality razors and blades affordable and accessible to common Indian man. As the company enters the next phase of its brand evolution, Zlade plans to become India’s most beloved beauty care brand, synonymous with premium, easy-to-find shaving and grooming products. While the company’s USP is in world-class men’s grooming products at honest and affordable prices, it has now made a foray into the category of women’s shaving and hair removal products with the launch of ‘a new brand called âSummer by Zladeâ. Zlade also introduced men’s personal hygiene and body hair removal solutions under its ‘Ballistic by Zlade’ sub-brand to focus on direct-to-consumer (D2C) retail.
Go Desi – Go Desi is a popular local packaged food brand inspired by Indian specialties. They have a variety of products in different Indian flavors like Tangy Imli, Kaccha Aam, Real Aam and Khatta Nimbu etc. A Bangalore-based D2C startup has a manufacturing facility in a town in Karnataka where it employs more than 200 rural women. Their products are made by micro-entrepreneurs, farmers’ cooperatives and self-help groups. Go Desi sees itself as a premier Retail brand and has deliberately taken an omnichannel path. He steps into the bigger league as he grows to be one of the strongest D2C players in space.